Comparing the two leading technologies for physical review collection. We break down scan rates, durability, and customer preference for Canadian businesses.
The biggest killer of Google reviews is friction. If a customer has to search for your business, they won't do it. QR codes improved this, but they still require multiple steps. NFC stickers (tags) reduce this to a single physical interaction. Studies show that 'Tap to Review' has a significantly higher completion rate than 'Scan to Review'.
Our NFC tags are encased in 3M-grade vinyl, making them water-resistant and UV-stable. Unlike printed QR codes that can fade, scratch, or become unreadable over time, an NFC chip remains functional even if the surface is scuffed. This is essential for trades like HVAC and Plumbing where the hardware lives on furnaces or near water heaters.
A QR code is visually 'busy'. An NFC tag can be a clean, branded sticker with a simple 'Tap Here' icon. This looks more premium and fits better with modern storefront aesthetics in cities like Oakville or Burlington.
Thousands of Canadian businesses are upgrading to NFC review collection to secure their Map Pack position. Get started with the CAN-TAP sign and pricing ladder today.
See PricingYes! Many of our stands include a backup QR code for older devices, giving you the best of both worlds.
QR codes are cheaper to print, but NFC tags have a 10x higher ROI because of the dramatically higher review conversion rate.