Compare like with like
Look at the correct business locations and comparable services. Record when you looked, which public profiles you used and what was visible at that time.
Look beyond the total
Read recent feedback and the business responses. A review total alone does not prove revenue, quality or the cause of a search position.
Choose a useful action
Fix problems customers describe, keep the review destination working and invite feedback consistently. CAN-TAP has no verified competitor dataset supporting the older numerical claims on this page.
Official sources
Google: tips for customer reviews and replies · Google Maps contribution policy
For current kit contents and terms, use the Verified Kit page. Payment does not grant verification.