Both collect reviews. One converts 3x better. Here's the data.
NFC tap tags outperform QR codes for Google review collection in almost every metric. Here's why.
| Feature | NFC Tap Tags | QR Code Stickers |
|---|---|---|
| How it works | Customer taps phone on tag | Customer opens camera, scans code |
| Steps for customer | 1 step (tap) | 3+ steps (open camera → scan → tap link) |
| Conversion rate | 3-5x higher | Lower — friction kills conversions |
| Works without app | ✓ Yes (iPhone 7+, all modern Android) | ✓ Yes (built into camera) |
| Works in low light | ✓ Yes — doesn't need camera | ✗ Camera needs to see the code |
| Durability | ✓ No moving parts, lasts 10+ years | ✗ Fades, scratches, becomes unreadable |
| Looks professional | ✓ Premium — cards, stands, metal discs | ✗ Printed sticker — looks cheap |
| Updateable | ✓ Rewrite URL anytime | ✗ Fixed — reprint required |
| Weather resistant | ✓ 3M adhesive, -40°C to +60°C | Depends on lamination |
| Cost per tag | $5-15 each | $0.50-2 each |
| Cost per review | Lower (higher conversion) | Higher (most people don't scan) |
| Customer perception | Modern, tech-savvy, premium | Basic, expected, ignorable |
Switch to NFC and watch your review count climb. Pre-programmed, ready to use out of the box.
Tap Disc — $24.99 Pro Bundle — $99.99QR codes work great for menus. They're terrible for reviews. Here's the psychology.
Every extra step loses 50% of users. QR codes require: open camera → aim → wait → tap link → wait for page. NFC: tap. Done. One step vs five.
After COVID, customers are trained to ignore QR codes. They associate them with menus, not reviews. NFC is novel — customers want to try it.
QR codes on stickers fade in sunlight, get scratched, and become unreadable within months. NFC chips have zero degradation — no moving parts, no ink to fade.
We're honest — QR codes aren't useless. They make sense when:
For everything else — counter service, checkout, tables, reception desks — NFC wins.
Tap-to-review conversion rate
Of customers who tap the tag, 12-18% complete a review. The single-tap experience removes all barriers.
Scan-to-review conversion rate
Of customers who scan the QR code, only 3-5% complete a review. Most drop off before reaching the review page.
Made in Canada. 3M materials. 7-Year Guarantee. Pre-programmed and shipped ready to use.
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