How Do I Create a Google Business Profile?

Creating a Google Business Profile is free and essential for any local business. Here's the process: 1) Visit business.google.com. 2) Click 'Manage now' and sign in with your Google account. 3) Enter your business name — if it already exists, you can claim it. 4) Choose your business category (be specific — 'Italian Restaurant' ranks better than 'Restaurant'). 5) Add your address, phone number, and website. 6) Verify your business — Google typically mails a postcard with a verification code to your address. Once verified, your profile is live and customers can start leaving reviews. The next step is actively collecting those reviews with a CAN-TAP NFC stand.