Quick answer
Yes. Google reviews directly impact local SEO rankings. Review signals (quantity, velocity, diversity, and keywords in reviews) account for approximately 17% of local pack ranking factors.
Google's local ranking algorithm considers three primary factors: relevance, distance, and prominence. Reviews are a major component of 'prominence.' Specifically, Google looks at: total review count, average star rating, review velocity (how often new reviews come in), and even the keywords customers use in their reviews. When a customer writes 'best dentist in Hamilton' in their Google review, that's a relevance signal Google uses to rank you for that exact query. CAN-TAP stands help you capture reviews consistently, which builds the velocity signal that Google rewards most.
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