Quick answer
There's no magic number, but businesses with 40+ reviews consistently outrank those with fewer. More importantly, Google favors businesses with a steady stream of recent reviews over those with a burst of old ones.
According to local SEO studies, the average business on the first page of Google Maps has 47 reviews. But quantity alone isn't enough — Google's algorithm weighs recency heavily. A business with 200 reviews from two years ago will rank below a business with 50 reviews from the last 6 months. The key is consistency: 2-5 new reviews per week signals to Google that your business is active and trusted. CAN-TAP stands make this automatic. Place one at your counter and you'll capture reviews from satisfied customers every single day without lifting a finger.
Stop searching. Start collecting.
CAN-TAP NFC review stands capture 5-star Google reviews at the counter — no software, no subscription.
Start Building Your Review Count — $129