Guide
The devices that actually get more Google reviews.
A quick comparison of the six common review-capture options, what each one does well, and where each one stops short. The best one is the one your customer can act on without a decision step.
The comparison
Six ways to get a review, side by side.
NFC stand (CAN-TAP)
bestWorks — One tap on any modern phone, no app, no camera, no URL to type or scan. Opens Google directly to your review page.
Fails — The kit is $129 one-time, which is not free.
QR code (print or sticker)
solidWorks — Works on paper, receipts, menu boards, and signage. No hardware cost to start.
Fails — Requires the customer to have their camera ready and to aim, then wait for the scan to resolve. Slow, and the review link often lands in a generic search URL instead of your business review page.
SMS review link
solidWorks — High completion rate when paired with a strong ask. SMS is high-attention on the device.
Fails — Requires a phone number on file and a CRM or follow-up workflow. One-off SMS tools have no review tracking, only a link.
Email review link
mixedWorks — Widely available for email capture businesses. Easy to automate.
Fails — Open rate on review emails is low, and follow-up conversion drops sharply after day one.
Tabletop review card or sticker
mixedWorks — Visible at the table, always present. No software required.
Fails — The customer has to act on it, and the card or sticker is a visual prompt with no direct route to the review page.
In-person ask
mixedWorks — Works well when the moment is warm and the ask is specific.
Fails — No trace, no data, and the ask lands after the customer is paying or on their way out. Lower conversion than a moment-of-satisfaction device.
The friction line
Review capture falls on one line: how many actions does the customer have to take before Google opens the review page? The fewer actions, the higher the review rate. This is not a judgement on any single device. It is the number that decides where your reviews come from. An NFC tap is one action. A QR code is two (open camera, aim). Email is three or four (open inbox, find the email, open the link). SMS with a link is two (tap SMS, follow link). The customer is the bottleneck and the device they choose to act on is what you can change.
One device wins this list.
The CAN-TAP stand is made in Ontario, programmed to your Google Business Profile, and sits on your counter or service desk. One tap, and the review comes.