Expansion Layer
The Reputation Engine is the next step, not the first sale.
CAN-TAP should lead with one clear front-end offer. The Reputation Engine belongs after the buyer understands the stand and wants a deeper operating layer.
For growth-focused operators
Best for businesses that want more process and follow-through after hardware adoption.
For agencies or multi-location teams
Useful where the review stand is only one part of a broader reputation workflow.
Not the front-end pitch
The main product still does the heavy lifting for the first conversion.
Start with hardware. Expand only if you need the next layer.
That keeps the buyer journey cleaner and protects the one-product funnel from front-end complexity.