CAN-TAP solution path

CAN-TAP vs Podium — NFC Hardware vs SaaS Review Platform

Podium sends customers a text message with a review link. The customer has to open the text, tap the link, sign into Google, and write the review. CAN-TAP is one tap. The NFC chip opens Google instantly. No text. No link. No login friction. For review volume, NFC wins. For review management + messaging, Podium wins — at 30x the cost.

Compare CAN-TAP vs Podium All solution paths

Why this page exists

What the buyer needs to know

CAN-TAP: $129-199 one-time. Podium: $249-399/month + hardware fees.
1-year cost: CAN-TAP $199 vs Podium $3,000-4,800
NFC tap takes 2 seconds vs text-message funnel taking 30-60 seconds
CAN-TAP requires no customer phone number — privacy-first approach
Podium offers review management, messaging, and analytics that CAN-TAP doesn’t

Questions this page answers

Can I use CAN-TAP alongside Podium?

Yes. Many businesses use Podium for messaging and CAN-TAP for in-person review collection. They complement each other.

Which gets more reviews: NFC or SMS?

In-person NFC tap has a 60-80% conversion rate. SMS review requests average 10-20%. NFC wins on volume. SMS wins on reach (can target past customers).